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SEO for Doctors

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By Ezaz Rahaman

21st Oct '20

Your Website is the Face of Your Practice. Don't Ignore It.

 

To look for a physician, there are several ways but one of the most common is search engines like Google. In today’s competitive healthcare industry, it’s no more an option for medical practitioners to have a website, it’s necessary. If you want patients and providers to make referrals to find your digital presence is essential.

By entering a quick word or phrase, it’s possible to find many physicians in a small location area within seconds. But most searchers, click the top results as these receive quick attention. The only way your website can get on top position is through search engine optimization i.e. SEO. ClinicSpots Uno will provide you with efficient and affordable SEO services.

 

Examples of good healthcare websites with better UI, UX, and mobile-friendliness

 

 

 

SEO for Doctors can be further divided into five main areas:

 

  1. Google Organic Search Engine Results

SERPs contain two types of content viz. “organic” and paid results. Organic results are listings of web pages that appear on SERP as they have relevance to the term searched and effective SEO efforts. Search engine optimization experts known as SEOs specialize in enhancing web content and websites to rank highly in organic search results.

 

 

2.   Google Local SEO Results

 

Local SEO results appear for users who search for businesses and places near their locations. For example, you'll undoubtedly see local results if you search for a dentist or dermatologist from your mobile device.

Local results are primarily based on relevance, distance, and importance. These features are combined to help people find the best match for their queries. Google’s algorithm might choose a business that's far away from users’ location but is more relevant to their search thus rank it higher in local results.

 

3.   Google Maps Results

Your Google maps listing is an important advertising tool for your business. It can help you discover new customers, rank above competitors, and generate more business. But these benefits are attainable only if your listing has strong visibility. And just because your clinic is listed in a location doesn’t mean Google will rank it for searches on that area. 

 

 

4.   Google Reviews Results

As we know, Google loves what users love. Thus, Google maps give ranking favour to business listings with positive reviews. So how do you get reviews? After the creation of a business listing on Google Maps, it opens your business up to reviews.

A review snippet is a brief extract of a review or a rating from a review website. Usually, it is an average of the collective rating scores from several reviewers. Once Google finds valid reviews or rating mark-ups then we may display a rich snippet with stars and other summary info from reviews or ratings.

 

5.   Search Engine Marketing (SEM)

Search engine marketing (SEM) is among the most effective ways to grow your business and promote your products. The greatest strength of SEM is, it offers the opportunity to show your ads to interested customers who are ready to buy at the precise moment. No other advertising way can do this, that is why search engine marketing is so effective. And a remarkably influential method to grow your business.

 

Each of the above 5 segments can be divided into sub-areas.

 

Simply, there are 3 significant aspects of your medical practice’s online marketing strategy:

 

  1. Local SEO
  2. Organic SEO
  3. Paid Advertising – Also known as SEM – Search Engine Marketing.

 

Local SEO For Medical Practitioners

 

Local SEO is the method of ‘optimizing’ your website to increase business from relevant local searches on Google and other search engines. ClinicSpots Uno will list your medical business on some of the important business listings such as Google My Business, Facebook Business, and other dynamic healthcare directories. Your business listings will be shown when people search for a keyword related to your specialty. 

 

Google search is an extremely powerful and vital factor for your medical practice’s success. According to research, 78 percent of your online success is allied to Google as a company. Nowadays, people mostly prefer Google Search when looking for healthcare-related services.  

For example, when a patient searches for a medical service like “cosmetologist in Kharghar”, it means that the patient is located in Kharghar or nearby area.  The top segment is assigned for the Google Adsthe next is Google Maps. Then below the maps is the Google Listings with website links and Google reviews. This is called Local SEO.  

 

Organic SEO for Medical Practitioners

 

The organic search results are displayed on down the page. Organic SEO involves the optimization of the website in a way that search engines find it helpful for people. And rank it higher organically for a specific keyword. ClinicSpots Uno will help you gain more organic clicks by making your website SEO friendly. 

When patients enter in like "best cancer surgeon in Bangalore " then search engines will show the top relevant listings of several websites. We will help you grow the quality and quantity of organic traffic by including the high searched keywords in the webpage content. Your medical practice must show results at least for the top 12 keywords.  This is a lengthy process and cannot be simply achieved quickly.

 

Paid Advertising for Medical Practitioners

Paid advertising also known as Pay-Per-Click (PPC) is an online marketing method on Google, Yahoo, YouTube, and more. PPC allows advertisers to bid for the ad’s place on a search engine. Your medical service or product ad is showed when the user searches on a relevant keyword that your business offers. The viewers will visit your website when they click your ad. We have to pay to the search engine per click done on the ad. 

When paid advertising works properly, the fee seems to be minor, as the visit is more valuable than what you paid for the ad. Through PPC you can gain visits to your website, rather than battling for organic visits. Utilizing paid advertising, ClinicSpotsUno will help you upsurge the patient visits to your clinic.

 

SEO Rankings VS Paid Advertising

 

Search Engine Optimization (SEO) is the practice of including content that has the potential to improve the site’s visibility to search engines and their users. In other words, it can help your website show up more frequently in relevant searches.

 

To improve your site’s SEO, there are several things to look after. First, and the most significant one is, your site’s content must be strong, helpful, and expressive. Describe your subject in simple, easy-to-read language, and include words that a user might search for when looking for a product or service that you offer.

 

By making your page SEO friendly and more relevant to users it can help boost Google ranking. Search listings are free of cost and no fee is charged for a better ranking. Google is committed to keeping our search content beneficial and reliable. 

PPC advertising like Google Ads is paid online ads. These ads appear next to relevant searches and other content on the net. Running a Google Ad does not increase your SEO rankings, regardless of some myths and claims. But, PPC ads can help connect with a broader audience online.

 

Considering SEO or PPC there are two key differences between paid ads and SEO rankings. First is that paid ads appear at the top of the SERP, i.e. above the organic listings. Second is that traffic from organic via SEO is free while traffic from PPC has a fee per click. 

 

When your site ranks highly on Google for desired keywords, you can gain consistent traffic on your website.

 

Paid advertising is like a faucet, turn on the tap and traffic will flow. But as soon as, the tap turns off (i.e. you run out of money), your traffic will decline.

Similar is the criteria for social media. Today, social media is a pay to play a game. When you stop paying your engagement will probably drop. Thus, plenty of marketers consider SEO as one of the best ways for long-lasting and scalable results.

For SEO to work efficiently, you might need to wait for several days, weeks, or even months. While for paid advertising, it’s much faster. You can start an ad campaign through any ad platform right away.

The nature of PPC is a quick response. You can run a campaign, start A/B testing, and analyze the results to find out what works accurately.

Relatively, SEO is slower hence it can be tough to attribute success or failure to any individual change or tactic. In several cases, SEO and PPC work better when combined and tactically allied.


 

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